Two things slow an SDR down. The first is timing: reaching the right person at the right moment, before their interest cools. The second is what they can send between conversations. A link to a product video or tour can walk a lead through a feature, but the information only flows one way. It tells the rep nothing about the lead's challenge, what they need, or whether there is a fit. Salesforce set out to fix both.
Intelligence is speed
Supersonik works like a hand raiser for the SDR. The instant a demo ends, it alerts the rep that the lead is exploring their options right now, and hands over a summary that is sharp and specific: what the conversation revealed about the lead, where there is upsell or cross-sell potential, and the recommended next step. With that, the rep acts at the moment of peak intent, picking up exactly where the lead left off, with context a cold follow-up could never surface.
Supersonik works just as fast on the lead's side. When the lead signals intent, it sends a follow-up email built around the SDR's own calendar link, so the lead can book a time while they are still leaning in, with no back-and-forth. The email also recaps the main points from the demo and includes the free trial link.
Where this is heading
Salesforce has already rolled Supersonik out to 250 SDRs across the Americas, LATAM, and EMEA, with APAC next in line. Usage is growing quickly as more reps put it to work.
The next step pulls the rep even closer to the conversation. Soon, SDRs will be able to brief the agent before a demo goes out, handing it lead-specific context and telling it which parts of the product to emphasize or which specific questions to put to that lead.
The Salesforce rollout is a clear signal of where sales is going. The reps who win are the ones who learn the most from every lead and move on it fastest. That is the mission Supersonik is built on.
Talk to the Supersonik team.